Social news releases have perhaps become a life-saver for PR practitioners and others who have the need to publicize information. This online-publicity dock is a one-stop shop to any type of social media outlet and other networking outlets used to promote an event. For example, the social media news release for a local carnival may have a link on the dock for Facebook, YouTube, Flikr, Podcasting, and RSS feeds. 
This method certainly makes it easier for the PR practitioner to supply important information to their publics, but PR practitioners should also consider how their publics perceive this type of publicity. In my opinion, the social media news release is a genius idea; However, it tends to appear somewhat cluttered and unorganized. A face-lift to make the social media news release dock more appealing would be a good idea. A trend that I am noticing more recently is that of personalizing online content. If there was an option to personalize the dock with colors and themes, this would create a more interesting and personable appearance for the event or organization that is being publicized. What do you think?
A Publicist’s Dream!
